Home service providers often struggle to generate consistent, high-quality leads. But for this particular client—a plumbing business with limited online presence—we implemented a robust digital marketing strategy that resulted in 3x more leads in just 30 days.
Here’s a step-by-step breakdown of how we made it happen.
🛠️ The Challenge
Our client was struggling with low lead flow despite offering top-notch services. They had a small online presence but weren’t generating the consistent leads they needed to grow their business.
Key challenges:
- Low visibility on search engines
- No targeted advertising campaigns
- Relying too heavily on word-of-mouth referrals
- No clear lead capture system in place
🎯 The Strategy
We knew the solution was to build a comprehensive lead generation system that combined both paid ads and organic tactics. Our strategy involved:
1. Targeted Facebook Ads Campaigns
We set up Facebook ads targeted specifically to their local area, focusing on home owners who were likely to need plumbing services. The goal was to attract people who had specific plumbing issues and offer them a compelling reason to click.
Ad Strategy Breakdown:
- Ad Type: Lead-generation ads with direct call-to-action (CTA)
- Targeting: Local homeowners, interests in home improvement
- Offer: A limited-time discount on first plumbing services
2. Optimized Landing Pages
We created high-converting landing pages focused on capturing lead information. The page included:
- A strong headline focused on pain points (e.g., “Need Plumbing Help Now? Get 10% Off Today!”)
- A clear CTA to schedule a free consultation
- Trust signals like customer testimonials and certifications
3. Follow-Up Automation
Once the leads were captured, we set up a follow-up email sequence to nurture the leads. Emails included helpful tips for maintaining plumbing systems and additional offers.
4. Remarketing Campaigns
We used Facebook and Google remarketing to re-engage users who had shown interest but hadn’t converted yet. This kept the brand top-of-mind and increased the likelihood of conversion.
🚀 The Results
In just 30 days, we saw impressive results that far exceeded expectations:
- 3x More Leads: We generated three times the number of leads compared to their previous strategy.
- Increased Engagement: The targeted Facebook ads resulted in a higher click-through rate (CTR) and more interaction with the business.
- Increased Revenue: Due to the increased leads, the client saw a boost in booked appointments and overall revenue.
Key Metrics:
- Leads Generated: 250+ leads in 30 days
- Cost per Lead (CPL): Reduced by 25%
- Conversion Rate: Increased by 15%
💡 Key Takeaways
Here’s why our strategy worked so well:
- Targeted Ads: By focusing on a specific local audience and pain points, we were able to capture high-quality leads.
- Optimized Landing Pages: A compelling landing page with clear CTAs increased conversions.
- Automated Follow-Ups: Our email sequence ensured no lead was forgotten, boosting overall engagement.
This case study is a great example of how effective Facebook ads and smart landing pages can supercharge your lead generation efforts. The key takeaway? Even small home services businesses can benefit greatly from a well-structured lead generation funnel.
Want to See Similar Results?
If you’re a home services provider looking to get more leads and grow your business, we can help. Contact us today for a free strategy session and find out how our customized marketing solutions can take your business to the next level.
