Author: quiamenhsarza

When it comes to online advertising for home services—plumbing, HVAC, roofing, cleaning, landscaping—you’ve got two major contenders: Facebook Ads and Google Ads. Both platforms are powerful, but they work in very different ways. The big question is: Which one delivers better results for your business? Let’s break it down by key factors so you can decide where to invest your marketing budget for maximum ROI. 1. User Intent: Active vs Passive ✅ Winner for Direct Leads: Google Ads✅ Winner for Awareness & Retargeting: Facebook Ads 2. Cost-Per-Lead (CPL) ✅ Winner for Budget Efficiency: Facebook Ads (with the right strategy) 3.…