Case Studies Google Ads

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Case Study 1.

Cleaning and Plumbing

Cost per Lead
$
0
Average Ticket Size
$
0
Leads Scheduled an Appointment
0
%

Challenge

• High Cost per Lead Through Current Marketing Efforts
• High Customer Attrition 
• Lack of Customer Loyalty
• Unmaximized Insurance Payouts

Solution

• Capture Demand Through Google Ads Strategy
• Execute Google Search Ads Campaign
• Execute Google Call Only Ads Campaign
• Execute Google Display Retargeting Campaign
• Implement Lead Automation Using Zapier

Results

• CPL of $113 per Lead Through Search Ads
• Increased Average Ticket Size to $3,000 
• Increase in Qualified Leads (70% of Leads Scheduled an Appointment)
• Created a New Annual Maintenance Program

Case Study 2.

County Attorney

More Conversions
0
%
Of Leads Converted into Clients
0
%
Conversion rate
0
%

Challenge

• Low Brand Awareness and Visibility
• High Cost per Lead through Current Marketing Efforts 
• Lower Conversion Rate
• High Customer Acquisition Cost
• Lack of Customer Loyalty

Solution

• Facebook Website Conversion Campaign
• Facebook Creative A/B Testing
• Bid Automation for Increasing Campaign Efficiency 
• Facebook Display Retargeting
• Lead Automation Using Zapier

Results

• High Conversion Rate ~ 5%
• Low Avg. CPC ~$9.42
• Low Avg. CPA ~$93.23
• Improved 60% More Conversions
• More Than 10% of Leads Converted into Clients

Case Study 3.

Home Mortgage Loans

Conversion Rate
0
%
Average CPC
$
0
Impressions
0
M

Challenge

• Generating Leads
• Brand Awareness
• New Loan Product Awareness
• High Cost to Generate Qualified Leads

Solution

• Google Smart Search Ads using AI
• Google RLSA 
• Landing Page With Email Capture

Results

• $0.76 Average Cost per Lead Through Google Ads
• 9X Increase in Qualified Booked Appointments 
• 207.12% and 103.52% Increase in Conversion Rate
• 1.9M Impressions 
• 17X Referral Rate

Case Study 4.

Estate Agent

Convertable Leads Monthly
0
%
In Overall Brand Visibility
0
%
High Click to Conversion Rate
0
%

Challenge

• Low Brand Awareness
• Low CTR and Conversion Rate
• High Cost to Generate Qualified Leads
• High Customer Acquisition Cost
• Low-Quality Score on Google Ads
• High CPC 

Solution

• Google Smart Search Ads Using AI
• Google RLSA 
• Google Display Remarketing 
• Landing Page With Email Capture 

Results

• $41.96 Average Cost per Appointment Through Google Ads
• 80% More Convertable Leads per Month
• 40% Increase in Overall Brand Visibility 
• High Click to Conversion Rate ~9%

Upwork

★★★★★ 5/5

5.0 star review

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G2

★★★★★ 4.9/5

4.9 star review

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Clutch

★★★★★ 4.9/5

4.9 star review

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Glassdoor

★★★★★ 4.5/5

4.5 star review

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