We are a full-service quantitative market research agency keeping global consumer brands in the know of consumers' desires & aspirations.

Opeepl was founded on the desire to solve two issues within market research:

1) slow sampling, and

2) out-of-touch respondents in panels.

Through our proprietary programmatic sampling technology we offer our clients a modern approach to quantitative market research to give them smarter, leaner, and more actionable consumer insights.

We are a team of highly skilled professionals working from 4 core values that apply in both our internal approach to our every day work and externally in our relationship with our clients:

1) People first

Everything we do is about people; we survey people to help our clients solve their challenges and answer their questions. We care about those relationships; we work to provide the best experience for the respondents and our clients who we believe in building real relationships with. Thus, we are conscientious in offering our clients a personal and professional experience.

Being individuals with both a professional and personal life is what makes us special, so we only feel successful when the two are balanced: we value work-life balance, an informal tone in the office, we joke with each other and keep in mind to be both personal and professional.

2) Collaboration

The best results come from a strong long-term collaboration. That is why we take pride in listening to our clients’ needs and desires for consumer insights to design the best approach for them. As a trusted partner our clients can rest assured that we take their business as seriously as our own; we guide them to do better, will tell them when they are about to make an unfortunate decision and we engage with them to find the right solutions for their challenges.

We are a team of very different and unique people and that is our strength; it is our individuality that brings Opeepl to live. We all have our individual expertises and it is by joining our forces we create the magic. With a mini-CEO approach we trust in each others’ competencies and take responsibility for the tasks at hand and work to make our colleagues and clients proud of us; by bringing our best and taking responsibility for reaching our goals - not just our individual goals but also our common goals as Opeepl.

3) Efficiency

Time is the most valuable asset, so our greatest pleasure is to deliver the right foundation for our clients’ commercial decision-making in a time-saving but quality-upholding way. We also value our client’s time when we plan their projects, set up meetings and when prioritizing being available.

We are all busy and we all want things to get done fast and well. Conscientious of how we want others to respect our time and schedule, we prepare for meetings, we strive to find easier ways to do things, involve the relevant people in a discussion or decision, and we try to solve issues ourselves before involving colleagues or managers.

4) Evolution

We continuously work to better our offers and technology in every aspect and to meet the evolving market research needs of our clients – and we love to be ahead of the pack.

We learn every day and new possibilities arise over time. We welcome new technologies and approaches; we share knowledge, feedback and discuss possibilities, and we actively seek and share knowledge within our field.