Kinedu is on a mission to unleash early childhood development at scale by fostering quality learning experiences at home and at school and everywhere in between. The majority of a child’s brain develops in the formative years before he or she enters kindergarten, and yet the early childhood development ecosystem is highly unstructured globally with 66% of children under 2 at home, and 75% of children under 5 in a family care setting, which means unequal opportunity for babies to get the best possible start in life. Parents are busy and struggle to find and apply early childhood principles. Educators in early childhood, while being a fundamental resource for parents all over the world, are consistently in the lowest-paid professions across geographies. All in all, adults in every setting are resource and time-constrained and are expected to provide high-quality care without much support.
Kinedu seeks to change that by providing parents with an iOS and Android app that presents simple and engaging personalized video-based developmental activities for 0 to 4-year-old children. The Kinedu Skills® model allows families to understand how children are developing. Our catalog of over 2,000 video-based activities is focused on whole-child development and includes hundreds of articles and content focused on reducing uncertainty for parents during the first few years, all available in three languages - English, Spanish, and Portuguese. Kinedu reaches over 500,000 users monthly and has 6 millions emails in its database, its main markets being the United States, Brazil, and Latin America. Our solution ensures that children's learning has a timely start, and is guided by holistic, science-based guidelines.
Additionally, we have developed products to serve the leaders of center-based early childhood development (daycares, pre-Ks, etc), allowing them to reduce the administrative burden with a SaaS-based back-office product. We have an exciting pipeline of additional products and are at an exciting inflection point of growth.